April King Legal is one of the finalists for ‘Excellence in Marketing and Communications’, an award judged by Chris Daly, Chief executive at the Chartered Institute of Marketing and David Gilroy, Director at Conscious Solutions.
Head of April King Legal Paul King said:
“This is fantastic acknowledgement of the team’s hard work and we take the opportunity to wish all those nominated the very best.”
How we ‘market’
While many firms spend their advertising budget simply getting their name in front of prospective clients, April King Legal takes a very different approach to its marketing.
Through comprehensive, frequent blog articles, website pages, regular informative newspaper features, email digests and social media posts, the April King Legal team provides clear valuable guidance in a jargon-free format on a range of estate planning and other current legal issues – helping us to build relationships and drive growth.
Since July 2016 we have published regular, topical articles around the subject of estate planning, family law and other current legal issues. Articles are comprehensive, well researched and written to be accessible to both clients/lawyers.
There is a focus on providing free information and guidance to give the reader an initial understanding, but guiding them towards seeking professional advice and helping them understand the consequences of not doing so where applicable.
In many cases posts are aimed to tackle misinformation and help readers avoid problem scenarios, such as protecting inheritance where an adult child is not financially capable – or avoiding scam ‘asset protection trust‘ companies. This is in response to a lack of credible or comprehensive information online about these issues.
All information is supported with free fact sheets and information packs, together with eBooks (for example we have developed a comprehensive ‘Contesting a Will’ and ‘Divorce’ eBook guide (please ask if you would like a copy).
We are also featured on Delia Venable’s ‘best legal blogs’, with our content described as “well produced”.
The blog is accompanied by a monthly newsletter which summarises the stories for the previous month.
Blog articles are published on all of April King Legal’s social media channels alongside other topical legal-themed news articles. Follow us for updates:
In addition to our regular blog articles, we have included a wealth of free information on our site for readers. The site is constantly being developed with new content added on a regular basis. Our website is responsive and can be viewed across a range of devices.
April King Legal will be a familiar name to many, thanks to our regular features in regional newspapers. We produce content either weekly, fortnightly or monthly covering topical estate planning issues.
In addition to our extensive press coverage, our articles have also been featured in various other publications such as Seniors Discounts, a popular website with ‘silver surfers’ that has more than 192,000 members.
Our info packs
Each of our marketing channels offers readers the opportunity to request one of our free information packs which covers important issues such as estate planning and making a Lasting Power of Attorney. Information packs are posted out to those requesting them, with the offer of a free consultation. Click here if you would like to receive a copy.
We offer a free consultation with one of our lawyers either at one of our offices or uniquely, your home address if this is more convenient. During the consultation your lawyer will be available to answer your questions on making a Will, estate planning issues and making a Lasting Power of Attorney. Unlike any other law firm, our consultations last for up to an hour and there is absolutely no obligation to use the firm following a visit.
As part of our commitment to excellence in the provision of legal services, we work closely with CILEx to develop each member of our team to their full potential. This includes regular training at our offices provided by legal experts that far exceeds the minimum Continuing Professional Development requirements laid out by supervising bodies.